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Yandell Appoints Robert Sell as New CEO

Fort Point Capital, a Boston-based private equity firm, announced today that its portfolio company, SC Warehouses, LLC ("Yandell" or the "Company"), a leading transportation, warehousing, logistics, and value-added service provider serving the wine, food, and beverage industries, has appointed Robert Sell as the Company's Chief Executive Officer. Headquartered in Benicia, CA and in operation since 1945, Yandell has established itself as a trusted logistics partner to many of the leading U.S. wineries, offering temperature-controlled warehouse solutions and transportation and trucking services throughout Northern and Central California.

Rob brings a wealth of industry expertise and a strong pedigree to Yandell, having previously served as the Chief Operating Officer of Wineshipping, the largest direct-to-consumer fulfillment provider to the alcohol industry, and most recently as the COO of Nivel, a manufacturer and supplier of branded aftermarket parts for vehicles and heavy-duty equipment. His prior experience includes leadership roles with diverse industry leaders such as Elite Comfort Solutions, Amazon, Black and Decker, and General Electric, among others.

Commenting on the appointment, Brooke Ablon, Chairman of the Board at Yandell, expressed excitement about the future under Rob's leadership. Ablon stated, "We're thrilled to have Rob lead the next phase of Yandell's growth. His extensive experience in beverage logistics and fulfillment, combined with his strategic execution capabilities and dynamic leadership, make him an ideal fit for the Company. We have full confidence in Rob's ability to help Yandell achieve its growth and expansion goals."

"I am honored to join Yandell, a company with such a strong legacy and a steadfast commitment to customer service," commented Rob. "I look forward to building on the foundation that has been established over the last 78 years and to continue driving the company's growth. Yandell has tremendous potential, both in California and across the broader winery ecosystem, and I'm excited to contribute to its success."

The appointment of Rob will facilitate a seamless succession plan for the Company's current President, John Yandell, Jr., who will continue to serve as an advisor to the Company and a member of the Board. "John Yandell Jr. has been a tremendous leader of the business over the last 40 years, and we look forward to his strategic contributions during our hold period," noted Christina Pai, Partner at Fort Point. John Yandell Jr. commented, "I am excited to welcome Rob as the new leader of Yandell and to continue working with the Company as a member of the Board. The Company is in great hands, and I look forward to watching him, along with John Yandell III and Alicia Yandell Hamilton, continue to carry on Yandell’s legacy in the winery logistics space."


About Fort Point Capital

Fort Point Capital ("Fort Point") brings a management-led, growth-oriented approach to private equity investing, targeting fragmented sectors of the business services industry. Founded in Boston in 2011, Fort Point partners with founders and management teams to accelerate growth and performance by providing resources to help expand teams and establish infrastructure, enhance service offerings, access new markets, and support strategic add-on acquisitions. Fort Point fulfills its commitment to management, employees, and shareholders by employing a repeatable process to drive durable value, as evidenced in over 40 acquisitions since its inception. Fort Point Capital is currently investing from FPC Small Cap Fund III. To learn more, please visit

About Yandell

Founded in 1945 and headquartered in Benicia, CA, The Yandell Family of Companies is a leading integrated temperature-controlled warehouse solution and critical supply chain partner to the winery ecosystem, providing transportation, warehousing, logistics, and value-added services to the wine, food, and beverage industry. To learn more, please visit